Productivity in marketing

Author(s)

• Bucklin, Louis P.

Bibliographic Information

Productivity in marketing

Louis P. Bucklin

University Microfilms International, c1978

Note

Facsim. reprint. Originally published: Chicago : American Marketing Association, c1978

• NCID: BA64693090
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: xi, 117 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Labor productivity