Theory in marketing : selected essays

著者

• Cox, Reavis
• Alderson, Wroe

書誌事項

Theory in marketing : selected essays

edited by Reavis Cox and Wroe Alderson

University Microfilms International, 1950

注記

"Prepared under the Sponsorship of the American Marketing Association"

Includes bibliographical references and index

Facsim. reprint. Originally published: Chicago : Richard D. Irwin, 1950

詳細情報

• NII書誌ID(NCID): BA64693501
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: x, 340 p. (double-leave)
• 大きさ: 19 cm