Social marketing : perspectives and viewpoints

著者

• Lazer, William
• Kelley, Eugene J.

書誌事項

Social marketing : perspectives and viewpoints

[edited by] William Lazer, Eugene J. Kelley

University Microfilms International, 1973

注記

Includes indexes

Facsim. reprint. Originally published: Homewood, Ill. : Richard D. Irwin, 1973

Facsim. based on 2nd printing 1974

詳細情報

• NII書誌ID(NCID): BA6469650X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: xiii, 505 p., [1] leaf of plates
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415
  • DC : 380/.08
• 件名:
  • LCSH : Marketing -- Social aspects
  • LCSH : Social marketing