Modern marketing

Author(s)

• Jefkins, Frank William

Bibliographic Information

Modern marketing

Frank Jefkins

（The M. & E. handbook series）

Pitman , Longman, c1989

2nd ed

Note

Includes index

Details

• NCID: BA64700210
• ISBN:
  • 0712110232
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London,London
• Pages/Volumes: vii, 294 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415
  • UDC : 658.8
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00529155