Strategic management : a cross-functional approach

著者

• Porth, Stephen J.
• Lord, John B.

書誌事項

Strategic management : a cross-functional approach

Stephen J. Porth ; contributing authors, John B. Lord ... [et al.]

Prentice Hall, c2003

注記

Includes bibliographical references and index

内容説明・目次

内容説明

For undergraduate/graduate-level courses in Strategic Management and Business Policy. This first-of-its-kind text offers students a cross-functional perspective on strategic management-emphasizing strategic concepts and tools from the fields of finance, accounting, international business, information systems, and marketing. It shows students that successful strategic management requires an ability to see the organization as a whole, and demonstrates how different departments interact and depend on one another to survive in today's business world.

目次

1. Strategic Management: An Overview. 2. Creating Value: A Strategic Imperative. 3. Developing a Mission & Understanding Strategy. 4. The Internal Audit. 5. The External Audit. 6. Setting Objectives and Making Strategic Choices. 7. Financial Tools for Strategic Choice. 8. Strategy Implementation: Leading People & Change. 9. Strategy Implementation: Managing the Organizational Issues. 10. Assessing Value Creation.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA64719955
• ISBN:
  • 0130422134
• LCCN: 2001055413
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, N.J.
• ページ数/冊数: xv, 266 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD30.28
  • DC21 : 658.4/012
• 件名:
  • LCSH : Strategic planning
  • LCSH : Industrial management