The proceedings of the 2002 conference of the American Academy of Advertising

Author(s)

• American Academy of Advertising. Conference
• Abernethy, Avery M.

Bibliographic Information

The proceedings of the 2002 conference of the American Academy of Advertising

edited by Avery M. Abernethy

American Academy of Advertising, c2002

Other Title

Proceedings of the 2002 conference of the American Academy of Advertising

Note

Includes bibliographical references and index

Details

• NCID: BA64732658
• ISBN:
  • 0931030269
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Columbia, S.C.]
• Pages/Volumes: xviii, 206, xix-xx p.
• Size: 28 cm
• Subject Headings:
  • LCSH : Advertising -- Congresses
  • LCSH : Advertising -- United States -- Congresses