Marketing management

Author(s)

• Winer, Russell S.

Bibliographic Information

Marketing management

Russell S. Winer

Pearson/Prentice Hall, c2004

2nd ed

• : pbk.

Note

"Pearson International Edition" -- cover

Includes bibliographical references and index

Details

• NCID: BA64747087
• ISBN:
  • 0131228013
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, NJ
• Pages/Volumes: xxv, 481 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management