The effect of advertising and display : assessing the evidence

著者

• East, Robert

書誌事項

The effect of advertising and display : assessing the evidence

Robert East

Kluwer Academic Publishers, c2003

注記

Includes bibliographical references (p. [101]-108) and indexes

• NII書誌ID(NCID): BA64777656
• ISBN:
  • 1402075146
• LCCN: 2003054564
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xiv, 117 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5823
  • DC21 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Advertising -- Research -- Methodology