The best of branding : best practices in corporate branding

Author(s)

• Gregory, James R.

Bibliographic Information

The best of branding : best practices in corporate branding

James R. Gregory

McGraw-Hill, c2004

Note

Includes bibliographical references and index

Details

• NCID: BA64856708
• ISBN:
  • 0071403299
• LCCN: 2003014819
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xvi, 224 p.
• Size: 24 cm
• Classification:
  • LCC : HD69.B7
  • DC22 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products -- Management -- Case studies
  • LCSH : Brand name products -- Marketing