International management : text and cases

著者

書誌事項

International management : text and cases

Paul W. Beamish ... [et al.]

McGraw-Hill/Irwin, c2003

5th ed

  • international ed

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注記

"McGraw-Hill advanced topics in global management"--CIP

Includes bibliographical references and indexes

内容説明・目次

巻冊次

international ed ISBN 9780071151405

内容説明

This book, looking at how firms become and remain international in scope, has been used in hundreds of universities and colleges in over twenty countries. Focusing on issues of international management common and important to business people everywhere, it is about the experiences of firms of all sizes, from many countries and regions, as they come to grips with an increasingly competitive global environment when a home-market perspective is no longer enough to achieve and sustain success. The authors, four highly-experienced international business teachers and researchers, offer an integrated text and casebook which has been constantly refined and updated for over a decade. - This edition includes 19 new classroom-tested cases from leading case producing institutions such as Ivey, Thunderbird and IMD. - Three new chapters (Ethics; Managing the Global Workforce and Strengthening International Government Relations) have been added to this edition. - Coverage includes the latest issues and trends facing multinational enterprises from a general manager's or subsidiary manager's perspective.
巻冊次

ISBN 9780072485813

内容説明

Beamish, Morrison, Rosenweig and Inkpen's, International Management, 5e is an "international", international-management book. It looks at how firms become and remain international in scope. The first four editions were used in hundreds of universities and colleges in over 20 countr

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