International business : a managerial perspective
著者
書誌事項
International business : a managerial perspective
Prentice Hall, c2003
3rd ed
- タイトル別名
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International business : a managerial perspective : forecast 2003
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注記
Includes bibliographical references (p. 609-623) and indexes
内容説明・目次
内容説明
For undergraduate courses in International Business.
This Forecast 2003 update of International Business, Third Edition is designed to help students stay up-to-date with the critical changes occurring in the global economy-to understand how the decisions and the choices facing businesspersons and consumers around the world are influenced by events and issues such as political upheavals, spread of new technologies, fluctuations in exchange rates, etc. Also, it shows them that which changes someone thinks are "important" depends to a large extent on who they are and where they're from.
目次
I. THE WORLD'S MARKETPLACES.
1. An Overview of International Business.
2. Global Marketplaces and Business Centers.
3. Legal, Technological, and Political Forces.
4. The Role of Culture.
II. INTERNATIONAL ENVIRONMENT.
5. International Trade and Investment Theory.
6. The International Monetary System and the Balance of Payments.
7. Foreign Exchange and International Financial Markets.
8. Formulation of National Trade Policies.
9. International Cooperation among Nations.
III. MANAGING INTERNATIONAL BUSINESS.
10. International Strategic Management.
11. Strategies for Analyzing and Entering Foreign Markets.
12. International Strategic Alliances.
13. Organizational Design for International Business.
14. Managing Behavior and Interpersonal Relations.
15. Controlling the International Business.
IV. MANAGING INTERNATIONAL BUSINESS OPERATIONS.
16. International Marketing.
17. International Operations Management.
18. International Financial Management.
19. International Accounting and Taxation.
20. International Human Resource Management and Labor Relations.
Glossary.
Index.
「Nielsen BookData」 より
