Crossing the chasm : marketing and selling high-tech products to mainstream customers
著者
書誌事項
Crossing the chasm : marketing and selling high-tech products to mainstream customers
HarperBusiness Essentials, c2002
Rev. ed
- : pbk
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注記
Includes index
"The original hardcover of this book was published in 1991 by HarperBusiness, an Imprint of HarperCollins Publishers."--T.p. vwrso
内容説明・目次
内容説明
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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