Crossing the chasm : marketing and selling high-tech products to mainstream customers

Author(s)

• Moore, Geoffrey A.

Bibliographic Information

Crossing the chasm : marketing and selling high-tech products to mainstream customers

Geoffrey A. Moore ; with a foreword by Regis McKenna

HarperBusiness Essentials, c2002

Rev. ed

• : pbk

Note

Includes index

"The original hardcover of this book was published in 1991 by HarperBusiness, an Imprint of HarperCollins Publishers."--T.p. vwrso

Details

• NCID: BA64902860
• ISBN:
  • 0060517123
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 227 p.
• Size: 21 cm