Marketing management : an Asian perspective

Author(s)

• Kotler, Philip

Bibliographic Information

Marketing management : an Asian perspective

Philip Kotler ... [et al.]

Prentice Hall, 2003

3rd ed

• : pbk

Other Title

Marketing management : analysis, planning, implementation, and control

Note

Originally published: 11th ed. Upper Saddle River, N.J. : Prenice Hall, c2003

Includes bibliographical references and indexes

• NCID: BA64908608
• ISBN:
  • 0131066250
  • 0131001353
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore ; Tokyo
• Pages/Volumes: xxvi, 771 p.
• Size: 27 cm
• Classification:
  • DC20 : 658.8/0095
• Subject Headings:
  • LCSH : Marketing -- Asia -- Management
  • LCSH : Marketing -- Management