Media economics : theory and practice
著者
書誌事項
Media economics : theory and practice
(LEA's communication series)
Lawrence Erlbaum, 2004
3rd ed
- : pbk
大学図書館所蔵 全14件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.
目次
Contents: Preface. Part I: Economic Value and Structure.J. Owers, R. Carveth, A. Alexander, An Introduction to Media Economics Theory and Practice. R. Corn-Revere, R. Carveth, Economics and Media Regulation. G.W. Ozanich, M.O. Wirth, Structure and Change: A Communications Industry Overview. C.A. Hollifield, The Economics of International Media. Part II: Industries and Practices.R.G. Picard, The Economics of the Daily Newspaper Industry. A.N. Greco, The Economics of Books and Magazines. D.A. Ferguson, The Broadcast Television Networks. B.J. Bates, T. Chambers, The Economics of the Cable Industry. D. Gomery, The Economics of Hollywood: Money and Media. A.B. Albarran, The Economics of the Contemporary Radio Industry. E.W. Rothenbuhler, T. McCourt, The Economics of the Recording Industry. M.A. Shaver, The Economics of the Advertising Industry. R. Carveth, The Economics of Online Media.
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