Marketing research : an applied orientation

Author(s)

• Malhotra, Naresh K.

Bibliographic Information

Marketing research : an applied orientation

Naresh K. Malhotra

Pearson, Prentice Hall, c2004

4th ed

• : CD-ROM

Note

Accompanied by CD-ROM entitled: SPSS student version 11.0 for Windows

Includes bibliographical references and indexes

Details

• NCID: BA64963479
• ISBN:
  • 0130337161
  • 0131011189
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: 1 v. (various pagings)
• Size: 29 cm.
• Attached Material: 1 computer optical disk (4 3/4 in.)
• Classification:
  • LCC : HF5415.2
  • DC21 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing research -- Methodology