Foundation marketing
Author(s)
Bibliographic Information
Foundation marketing
（Longman modular texts in business and economics / Geoff Black and Stuart Wall, series editors）
Financial Times Prentice Hall, 2004
3rd ed
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing is the ideal text to help you master marketing skills.
Table of Contents
* Introduction to marketing * Marketing in the real world * The marketing environment * Buyer behaviour * Marketing research * Target marketing * Product * New product development * Price * Distribution * Promotion: introduction, advertising and direct marketing * Promotion: selling, sales promotion and public relations * International marketing * Strategic Marketing Management: planning, organisation and control Appendix: Answers to self-check questions Index
by "Nielsen BookData"