Marketing
著者
書誌事項
Marketing
(Annual editions)
McGraw-Hill/Dushkin, c2002
24th ed
- 02/03
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注記
Includes index
内容説明・目次
内容説明
The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
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