Marketing

著者

• Richardson, John E.

書誌事項

Marketing

editor, John E. Richardson

（Annual editions）

McGraw-Hill/Dushkin, c2002

24th ed

• 02/03

注記

Includes index

内容説明・目次

内容説明

The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.

「Nielsen BookData」 より

• NII書誌ID(NCID): BA65048323
• ISBN:
  • 0072507020
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Guilford, Conn.
• ページ数/冊数: xvi, 223 p.
• 大きさ: 28 cm
• 件名:
  • FREE : Marketing -- Periodicals
  • FREE : Marketing -- Social aspects -- Periodicals
  • FREE : Marketing management -- Periodicals
• 親書誌ID:
  • BA27599923