Guide to managerial communication : effective business writing and speaking
著者
書誌事項
Guide to managerial communication : effective business writing and speaking
（The Prentice Hall guides to advanced communication / Mary Munter）
Prentice Hall, c2003
6th ed
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注記
Bibliography: p. 185-188
Includes index
内容説明・目次
内容説明
This book is written for you if you need to communicate in today's business or professional environment. *The thought of giving a presentation is making you nervous. How can you relax? *How can you write faster and more succinctly? *How can you use PowerPoint to create more effective slides? *How can you communicate effectively in different cultures? *How can you enhance your credibility and persuasiveness? *How can you write email that will be read? This newly-revised sixth edition summarizes practical skills for communication strategy, writing, and speaking. *SHORT: summarizing results and techniques *PROFESSIONAL: practical and useful *READABLE: clear, direct, easy to skim
目次
1. Communication Strategy.
Communicator Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Cultural Strategy.
2. Writing: Composing Efficiently
Composing Under Normal Circumstances. Composing Under Special Circumstances.
3. Writing: Macro Issues.
Document Design for "High Skim Value." Structural Signposts for Connection. Effective Paragraphs or Sections.
4. Writing: Micro Issues.
Editing for Brevity. Editing for Style.
5. Speaking: Verbal Structure.
Tell/Sell Presentations. Questions and Answers. Consult/Join Meetings. Special Speaking Situations.
6. Speaking: Visual Aids.
Designing the Presentation as a Whole. Designing Each Individual Chart. Choosing Visual Aid Equipment. Practicing with Visual Aids.
7. Speaking: Nonverbal Skills.
Nonverbal Delivery Skills. Listening Skills.
Appendices.
Formats for Memos, Reports, and Letters. Unbiased Language. Grammar and Usage. Punctuation.
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