Advertising manager's handbook

Author(s)

• Bly, Robert W.

Bibliographic Information

Advertising manager's handbook

Robert W. Bly

Prentice Hall, c1999

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BA65162679
• ISBN:
  • 0137571887
• LCCN: 98029618
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Paramus, NJ
• Pages/Volumes: xiv, 770 p.
• Size: 29 cm
• Classification:
  • LCC : HF5823
  • DC21 : 659.1//0973
• Subject Headings:
  • LCSH : Advertising -- Management -- Handbooks, manuals, etc
  • LCSH : Advertising -- Handbooks, manuals, etc