The customer loyalty solution : what works (and what doesn't) in customer loyalty programs

著者

• Hughes, Arthur M. (Arthur Middleton)

書誌事項

The customer loyalty solution : what works (and what doesn't) in customer loyalty programs

Arthur Middleton Hughes

McGraw-Hill, c2003

• : hbk

注記

Includes index

詳細情報

• NII書誌ID(NCID): BA65163274
• ISBN:
  • 0071363661
• LCCN: 2000211493
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York ; London
• ページ数/冊数: xix, 364 p.
• 大きさ: 24 cm
• 分類:
  • DC21 : 658.84
• 件名:
  • LCSH : Database marketing
  • LCSH : Customer loyalty programs