The customer loyalty solution : what works (and what doesn't) in customer loyalty programs

Author(s)

• Hughes, Arthur M. (Arthur Middleton)

Bibliographic Information

The customer loyalty solution : what works (and what doesn't) in customer loyalty programs

Arthur Middleton Hughes

McGraw-Hill, c2003

• : hbk

Note

Includes index

Details

• NCID: BA65163274
• ISBN:
  • 0071363661
• LCCN: 2000211493
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; London
• Pages/Volumes: xix, 364 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.84
• Subject Headings:
  • LCSH : Database marketing
  • LCSH : Customer loyalty programs