Strategic sport marketing

Author(s)

• Shilbury, David
• Quick, Shayne
• Westerbeek, Hans

Bibliographic Information

Strategic sport marketing

David Shilbury, Shayne Quick and Hans Westerbeek

（Sport management series / series editor: David Shilbury）

Allen & Unwin, 2003

2nd ed

Note

Includes bibliographical references (p. 317-325) and index

Details

• NCID: BA65190856
• ISBN:
  • 1865089184
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Crows Nest
• Pages/Volumes: xii, 340 p.
• Size: 23 cm
• Classification:
  • NDC9 : 780.13
  • NDC8 : 780.13
  • DC22 : 796.0698
• Subject Headings:
  • LCSH : Sports -- Marketing
  • LCSH : Sports sponsorship
  • LCSH : Sports -- Economic aspects
• Parent Bibliography ID:
  • BA65190481