Key issues in the pharmaceutical industry
著者
書誌事項
Key issues in the pharmaceutical industry
John Wiley & Sons, c1999
- : cased
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic.
It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides
* informative accessible and relevant information for both professionals and students from all backgrounds
* takes an analytical rather than a purely descriptive approach
The book will supply valuable information for all those who work in or with the pharmaceutical industry, health economists and health service researchers.
目次
Historical Background.
Market Structure.
Dynamic Competition (R&D), Regulations and Government Policy, Promotional Activities.
Pricing and Profitability.
Relationship with the Third World.
Single European Market.
Conclusion.
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