Consumer behavior

Author(s)

• Schiffman, Leon G.
• Kanuk, Leslie Lazar

Bibliographic Information

Consumer behavior

Leon G. Schiffman, Leslie Lazar Kanuk

Pearson/Prentice Hall, c2004

8th ed

Note

Includes indexes

Details

• NCID: BA65251713
• ISBN:
  • 0130673358
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxiv, 587, 34, 12, 21 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.32
  • DC21 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Motivation research (Marketing)