Strategic management in small and medium enterprises

著者

書誌事項

Strategic management in small and medium enterprises

Farhad Analoui and Azhdar Karami

Thomson Learning, 2003

大学図書館所蔵 件 / 全13件

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注記

Includes bibliographical references and indexes

内容説明・目次

内容説明

In most countries, statistics show that 99% of businesses are classified as small businesses . In the UK alone, 99.8% of businesses employ less than 250 staff and these companies contribute more than a half of the UK s turnover. This new textbook goes where other strategic management texts have not and focuses on these small and medium size enterprises (SMEs), rather than focussing on large corporations and the actions of their CEOs. The authors consider how managers of small firms perceive the processes associated with strategic management, what decisions and actions they adopt to ensure competitive advantage, how business strategies are formulated and implemented in SMEs, and what the strategic role of entrepreneurship within small businesses is. They also discuss how SMEs should act for maximum competitive advantage, and consider the gap between ideal theory and practice. This unique textbook will be essential for students on Small Business, Entrepreneurship and Enterprise modules at undergraduate and Masters level, and will also be useful on core modules in Strategy, Business Policy and Strategic Management at all levels.

目次

1. Introduction. 2. Strategic Management in Small Businesses. 3. The Competitive Environment Analysis. 4. Strategy Formulation. 5. Implementation of Strategy. 6. Strategic Control in Small Business. 7. Functional Strategies in Small Business. 8. Managing Strategic Change and Success. 9. Small Business and Globalization. 10. Conclusions and Implications. Glossary. References. Index.

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