The carnival of images : Brazilian television fiction

著者

書誌事項

The carnival of images : Brazilian television fiction

Michèle and Armand Mattelart ; translated from the French by David Buxton

Bergin & Garvey, 1990

タイトル別名

Le carnaval des images

大学図書館所蔵 件 / 全2件

この図書・雑誌をさがす

注記

Translation of: Le carnaval des images

Includes bibliographical references (p. [155]-166) and index

内容説明・目次

内容説明

In creating and developing the new genre of the televised novela, a one-hour long dramatic serial, the Brazilian television industry grew, in less than 15 years, from an insignificant player in the international market to one of the largest, most influential in the world. In the first book in English to explore the phenomenon of the telenovela Michele and Armand Mattelart challenge accepted views of the world dominance of United States television and probe the socioeconomic impact of this new genre on a third world country. Using the telenovela and its impact on the medium world-wide, the authors document the important changes in the international circulation of television programs and in the way television is perceived theoretically as a subject of research. The book traces the development of the novela in a country that, in the early 1960s, did not have any nationwide media and later--from 1964 to the 1970s--was ruled by a military dictatorship. It further analyzes the formation of the genre and its mode of production, placing the novela's appearance and development in its cultural, institutional, and economic context. The authors look at the peculiar contradictory relation between the genre's creators and developers--generally left wing intellectuals--and the manipulations required to construct a television industry in a highly competitive marketplace. The book begins with a description of the economic, institutional, and cultural context which produced the genre. It explores the world of soap operas, the development of a national television industry, and the beginnings of an urban consumer society in Brazil. The authors include a valuable and detailed study of the mode of production of the telenovela, placing both the form and content of the genre in their specific economic and institutional context. The book goes on to examine the relationship between the genre and its wider social and cultural environment, explaining its immense popularity and the social function it fulfills. Finally, the authors link the study of Brazilian television to wider debates in media and cultural studies.

目次

Preface The Archaeology of a Genre A Narrative Memory The Formation of a National Television Industry The Secrets of Production The Social Link National Memory and Popular Memory The Novela and Society Television: The Return of Theory Television as a Mode of Organization Technical Thought The Construction of the Popular Audience Selected Bibliography Index

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