Strategy maps : converting intangible assets into tangible outcomes
著者
書誌事項
Strategy maps : converting intangible assets into tangible outcomes
Harvard Business School Press, c2004
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注記
Includes bibliographical references and index
Imprint varies: Harvard Business Review Press
内容説明・目次
内容説明
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes.
The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.
目次
- 1 Introduction
- 2 Strategy Maps
- 3 Operations Management Processes
- 4 Customer Management
- 5 Innovation Processes
- 6 Managing Regulatory and Societal Processes
- 7 Aligning Intangible Assets to Enterprise Strategy
- 8 Human Capital Readiness
- 9 Information Capital Readiness
- 10 Organization Capital
- 11 Customizing Your Strategy Map to Your Strategy
- 12 Planning the Campaign
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