Strategic management in action

書誌事項

Strategic management in action

Mary Coulter

Prentice Hall, c2002

2nd ed

大学図書館所蔵 件 / 3

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format. Features! *New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks. *New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. " *New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world. *New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making. *A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.

目次

1. Introducing the Concepts. 2. The Context of Managing Strategically. 3. Assessing Opportunities and Threats: Doing an External Analysis. 4. Assessing Strengths and Weaknesses: Doing An Internal Analysis. 5. Functional Strategies. 6. Competitive Strategies. 7. Corporate Strategies. 8. Strategic Management in Other Organization Types.

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA65379353
  • ISBN
    • 0130400068
  • LCCN
    00059840
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Upper Saddle River, N.J.
  • ページ数/冊数
    xx, 396 p.
  • 大きさ
    26 cm
  • 分類
  • 件名
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