Executive leadership in health care
著者
書誌事項
Executive leadership in health care
（Jossey-Bass health series）
Jossey-Bass Publishers, 1991
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注記
First editon
Includes bibliographical references (p. 247-251) and index
内容説明・目次
内容説明
As the health care industry is rocked by technological change, heightened competition, and skyrocketing costs, physicians and managers are finding it increasingly difficult to lead their institutions effectively. In this book, the authors examine the critical elements of managerial control - such as allocating resources, training, and monitoring performance - and they offer guidance for systematically applying these principles to the management of health care programmes.
目次
- Part 1 Maintaining continuity: understanding the culture of medical organizations
- analyzing the competition. Part 2 Becoming a catalyst for quality and innovation: designing and coordinating successful medical care systems
- fostering excellence throughout the organization
- using the art of effective communication
- implementing strategic planning and resource allocation
- getting honest and useful feedback
- recruiting and rewarding staff. Part 3 Securing stakeholder contributions: marketing services to patients and third-party payers
- recruiting and retaining outstanding physicians
- evaluating and managing medical finances
- making smart decisions on generating and using capital. Part 4 Stimulating creativity: thriving on change
- promoting innovation
- sustaining the competitive advantage.
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