The future of competition : co-creating unique value with customers

書誌事項

The future of competition : co-creating unique value with customers

C.K. Prahalad, Venkat Ramaswamy

Harvard Business School Press, c2004

大学図書館所蔵 件 / 36

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注記

Includes bibliographical references and index

収録内容

  • The co-creation of value
  • Building blocks of co-creation
  • The co-creation experience
  • Experience innovation
  • Experience personalization
  • Experience networks
  • The market as a forum
  • Creating new strategic capital
  • Manager as consumer
  • Rapid knowledge creation
  • Strategy as discovery
  • Building new capabilities for the future

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