The future of competition : co-creating unique value with customers

Author(s)

• Prahalad, C. K.
• Ramaswamy, Venkatram

Bibliographic Information

The future of competition : co-creating unique value with customers

C.K. Prahalad, Venkat Ramaswamy

Harvard Business School Press, c2004

Note

Includes bibliographical references and index

Contents of Works

• The co-creation of value
• Building blocks of co-creation
• The co-creation experience
• Experience innovation
• Experience personalization
• Experience networks
• The market as a forum
• Creating new strategic capital
• Manager as consumer
• Rapid knowledge creation
• Strategy as discovery
• Building new capabilities for the future

Details

• NCID: BA65484201
• ISBN:
  • 1578519535
• LCCN: 2003016949
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xiii, 257 p.
• Size: 24 cm
• Classification:
  • LCC : HD41
  • DC22 : 658.4
• Subject Headings:
  • LCSH : Competition
  • LCSH : Customer relations
  • LCSH : Customer services
  • LCSH : Strategic planning
  • LCSH : Economic value added
  • LCSH : Success in business