The future of competition : co-creating unique value with customers
著者
書誌事項
The future of competition : co-creating unique value with customers
Harvard Business School Press, c2004
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注記
Includes bibliographical references and index
収録内容
- The co-creation of value
- Building blocks of co-creation
- The co-creation experience
- Experience innovation
- Experience personalization
- Experience networks
- The market as a forum
- Creating new strategic capital
- Manager as consumer
- Rapid knowledge creation
- Strategy as discovery
- Building new capabilities for the future