Marketing management : knowledge and skills

Author(s)

• Peter, J. Paul
• Donnelly, James H.

Bibliographic Information

Marketing management : knowledge and skills

J. Paul Peter, James H. Donnelly, Jr

McGraw-Hill/Irwin, c2004

7th ed., international ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA65556685
• ISBN:
  • 0071215050
• LCCN: 2003102629
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 876 p.
• Size: 26 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management