Consumer psychology for marketing

Author(s)

• Foxall, G. R.
• Goldsmith, Ronald Earl
• Brown, Stephen

Bibliographic Information

Consumer psychology for marketing

Gordon Foxall, Ronald Goldsmith, Stephen Brown

Thomson Learning, 2002

2nd ed., Repr.

Note

Bibliography: p. [254]-279

Includes index

Details

• NCID: BA65607800
• ISBN:
  • 1861523718
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvi, 286 p.
• Size: 25 cm
• Classification:
  • NDC9 : 675.2
  • DC21 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing -- Psychological aspects