Basic marketing : a global-managerial approach

Author(s)

• Perreault, William D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Basic marketing : a global-managerial approach

William D. Perreault, Jr., E. Jerome McCarthy

（Irwin/McGraw-Hill series in marketing）（McGraw-Hill higher education）

McGraw-Hill/Irwin, c2002

14th ed

Note

Includes bibiliographical references (p. 754-810) and indexes

Details

• NCID: BA65678412
• ISBN:
  • 0072409479
• LCCN: 01054436
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxxii, 815, 16, 12 p., [1] folded leaf of plates
• Size: 29 cm.
• Attached Material: 1 computer laser optical disk (4 3/4 in.)
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA34788937
  • BA48476896