Consumer behavior and marketing strategy

Author(s)

• Peter, J. Paul
• Olson, Jerry C. (Jerry Corrie)

Bibliographic Information

Consumer behavior and marketing strategy

J. Paul Peter, Jerry C. Olson

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill, 2003

6th ed., Intrenational ed

Note

Includes bibliographical references (p. 515-545) and index

Details

• NCID: BA65687639
• ISBN:
  • 0071233172
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxvi, 582 p., [24] p. of plates
• Size: 26 cm
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA34788937