Festival and events management : an international arts and culture perspective
著者
書誌事項
Festival and events management : an international arts and culture perspective
Elsevier/Butterworth-Heinemann, 2004
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内容説明・目次
内容説明
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
目次
- Foreword by Peter Irvine, Director of Unique Events, Edinburgh: Festivals, events and the cultural experience: Arts, leisure & cultural concepts (Ali-Knight, Robertson)
- An overview of events management (Jones, Morgan, Salem)
- Festivals, events & the destination (Derret) - Managing the arts, culture and leisure experience: Event design and management (James and Brown)
- Visitor management for festival and events (Yeoman, Robertson, McMahon-Beattie)
- Service quality and managing your people (Drummond and Anderson)
- The implications and process of using IT within events organisations (Knox) -Marketing, revenue and retail operations: Events and detination dynamic (Robertson, Wardrop)
- Marketing information for the events industry (Wood)
- Merchandising and Retail (Doyle)
- Festival and events catering operations (Fields, Stansbie)
- Principles and applications in ticketing and reservations management (Beaven, Laws)- Policies and strategies of art and leisure event management
- Politics, public policy and the destination (Hall, Rusher)
- Events management in the context of New Zealand's art, leisure and cultural sectors (Harrison, McDonald)
- The economics and evaluation of festival and events (Carlsen)
- A strategic approach for the use of sponsorship in the events industry (Masterman)
- The behavioural aspects of financial management (Raj)
- Risk and decision making in event management (Laybourn) - Case studies and contemporary issues of arts and leisure festivals and events: Social and environmental impacts - attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival (Mason, Beaumont-Kerridge)
- Wine tourism events (Novelli)
- Edinburgh's winter festivals (Wardrop, Robertson)
- Sponsorship, funding and strategic function - Carling festival and V-festival (Raj, Walters)
- The Anglesey Sea symposium (Matthews)
- A critical examination of Sydney's 2000 Olympic Games (Waitt)
- Index
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