Time and media markets
著者
書誌事項
Time and media markets
(LEA's communication series)
Lawrence Erlbaum Associates, c2003
- : hbk
大学図書館所蔵 全4件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.
Specific topics examined in the volume include:
* a philosophical look at the concept of time and its application to media markets;
* temporal aspects of media distribution for the media industries, and how time affects their activities;
* the impact of increasing media industry consolidation and convergence on managerial effectiveness;
* approaches to time by CNN and its various cache of news channels, in a managerial context;
* the application of niche theory as a framework to examine competition between the Internet and television;
* Internet access in the United Kingdom and Europe, examining the cost of time for online access;
* the exchange of time and money in the television market for advertising; and
* a summary of research and an agenda for future research on the topic of time's role in the media industry and markets.
With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.
目次
Contents: Preface. A.B. Albarran, A. Arrese, Time and Media Markets: An Introduction. J. Durand, Media and Representation of Time. D.G. MacDonald, J.W. Dimmick, Time as a Niche Dimension: Competition Between the Internet and Television. R.G. Picard, M. Groenlund, Temporal Aspects of Media Distribution. D. Shaver, M.A. Shaver, The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost. M. Medina, Time Management and CNN Strategies (1980-2000). D.H. Goff, Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe. F.J. Perez-Latre, Advertising and Internet Usage: A Perspective From Time and Media Planning. A. Nieto, Media Markets as Time Markets: The Case of Spain. P.F. Phalen, Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences. A. Arrese, A.B. Albarran, Time and Media Markets: Summary and Research Agenda.
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