Sales-driven franchise value
Author(s)
Bibliographic Information
Sales-driven franchise value
（The Research Foundation of AIMR and Blackwell series in finance）
Blackwell Publishers, 2000
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Note
"Reissued in new format by Blackwell Publishers Ltd 2000"--T.p. verso
Includes bibliographical references (p. 49-50)
Description and Table of Contents
Description
Of all the day-to-day activities that security analysts and portfolio managers perform, perhaps the most important is valuing the stocks they hold. In this monograph, the author introduces a new valuation approach that switches the focus from price to earnings to price to sales.
by "Nielsen BookData"
