Sales-driven franchise value
著者
書誌事項
Sales-driven franchise value
(The Research Foundation of AIMR and Blackwell series in finance)
Blackwell Publishers, 2000
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注記
"Reissued in new format by Blackwell Publishers Ltd 2000"--T.p. verso
Includes bibliographical references (p. 49-50)
内容説明・目次
内容説明
Of all the day-to-day activities that security analysts and portfolio managers perform, perhaps the most important is valuing the stocks they hold. In this monograph, the author introduces a new valuation approach that switches the focus from price to earnings to price to sales.
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