Understanding global cultures : metaphorical journeys through 28 nations, clusters of nations, and continents
Author(s)
Bibliographic Information
Understanding global cultures : metaphorical journeys through 28 nations, clusters of nations, and continents
Sage Publications, c2004
3rd ed
- : pbk
Available at 10 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 433-442) and index
Description and Table of Contents
Description
Understanding Global Cultures, Third Edition presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even of a continent. This method involves identifying some phenomenon, activity or institution of a culture that all or most of its members consider important and with which they identify closely. Metaphors are not stereotypes; rather, they rely upon the features of one critical phenomenon of a culture to describe the entire culture. The characteristics of the metaphor then become the basis for describing and understanding the essential features of the culture. For example, the Italians invented the opera and love it passionately. Five key characteristics of the opera are the overture, spectacle and pageantry, voice, externalization, and the interaction between the lead singers and the chorus. These features are used to describe Italy and its cultural mindset. Thus the metaphor is a guide or map that helps such outsiders as students, travelers, and managers on short-term and long-term assignments understand quickly what members of a culture consider important.
Table of Contents
PART 1: INTRODUCTION
Chapter 1: Understanding Cultural Metaphors
PART 2: AUTHORITY RANKING CULTURES
Chapter 2: The Thai Kingdom
Chapter 3: The Japanese Garden
Chapter 4: India: The Dance of Shiva
Chapter 5: Bedouin Jewery and Saudi Arabia
Chapter 6: The Turkish Coffehouse
Chapter 7: The Brazilian Samba
Chapter 8: The Polish Village Church
Chapter 9: Kimchi and Korea
PART 3: EQUALITY MATCHING CULTURES
Chapter 10: The German Symphony
Chapter 11: The Swedish Stuga
Chapter 12: Irish Conversations
Chapter 13: The Canadian Backpack and Flag
Chapter 14: The Danish Christmas Luncheon
Chapter 15: French Wine
PART 4: MARKET PRICING CULTURES
Chapter 16: American Football
Chapter 17: The Traditional British House
PART 5: CLEFT NATIONAL CULTURES
Chapter 18: The Malaysian Balik Kampung
Chapter 19: The Nigerian Marketplace
Chapter 20: The Israeli Kibbutzim and Moshavim
Chapter 21: The Italian Opera
Chapter 22: Belgian Lace
PART 6: TORN NATIONAL CULTURES
Chapter 23: The Mexican Fiesta
Chapter 24: The Russian Ballet
PART 7: SAME METAPHOR, DIFFERENT MEANINGS
Chapter 25: The Spanish Bullfight
Chapter 26: The Portuguese Bullfight
PART 8: THE BASE CULTURE AND ITS DIFFUSION ACROSS BORDERS
(CLUSTERS OF NATIONS)
Chapter 27: China's Great Wall and Cross-cultural Paradox
Chapter 28: The Chinese Family Altar
Chapter 29: The Singapore Hawker Centers
PART 9: PERSPECTIVES ON CONTINENTS
Chapter 30 Australian Outdoor Recreational Activities
Chapter 31: The Sub Saharan Bush Taxi
References
About the Author
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