Consumer behavior : building marketing strategy

書誌事項

Consumer behavior : building marketing strategy

Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; contributing author, Eric C. Koch

(Irwin/McGraw-Hill series in marketing)

McGraw-Hill/Irwin, 2004

9th ed., international ed

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注記

System requirements for accompanying CD-ROM: A Pentium processor with 64 meg ram or higher, MS Windows NT/98/2000/XP, monitor of 600×800 or higher

XISBN: "When ordering this title, use ISBN 007-1240403"

Includes bibliographical references and indexes

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