Critical readings : sport, culture and the media

Author(s)

• Rowe, David

Bibliographic Information

Critical readings : sport, culture and the media

edited by David Rowe

（Issues in cultural and media studies）

Open University Press, 2004

• : hbk
• : pbk

Note

Includes bibliographies and index

Description and Table of Contents

Volume

: pbk ISBN 9780335211500

Description

Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic. The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as: Sport as entertainment: the role of mass communications The manufacture of sports news for the daily press The televised sports manhood formula Women, sport and globalization Sport on the information superhighway Advertising sportswear to black audiences Mega-events and media culture: sport and the Olympics Written to complement the key textbook in the area, Sport, Culture and Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. Essays by: John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Spa, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley

Table of Contents

PUBLISHER'S ACKNOWLEDGEMENTSSERIES EDITOR'S FOREWORD ACKNOWLEDGEMENTS CONTRIBUTORS 1.Introduction: Mapping the Media Sports Cultural Complex PART I: MEDIA SPORT CONSTRUCTION: HISTORY, LABOUR, CULTURE AND ECONOMICS OVERVIEW 2.Sport as Entertainment: The role of Mass Communications John Goldlust 3.The TV and Sports Industries Joan Chandler 4. The Dream Team, Communicative Dirt and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials' Lawrence A. Wenner 5. Sports Media sans Frontieres Toby Miller, Geoffrey Lawrence, Jim McKay and David Rowe 6. Speaking the Universal Language of Entertainment: News Corporation, Culture and the Global Sport Media Economy David L. Andrews7. Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press Mark D. Lowes8. Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production Michael Silk, Trevor Slack and John Amis 9. Mega-Events and Media Culture: Sport and the Olympics Maurice Roche Further reading PART II: MEDIA SPORT DECONSTRUCTION: READINGS, FORMS, IDEOLOGIES AND FUTURES Overview 10. Local Visions of the Global: Some Perspectives from Around the World Miquel de Morgas Spa, Nancy K. Rivenburgh and James F. Larson 11. Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism' Ketra L. Armstrong 12. The Televised Sports Manhood Formula Michael A. Messner, Michele Dunbar and Darnell Hunt 13. The Basic Content: Ideally Beautiful and Sexy Women for Men Laurel A. Davis 14. I Want to be The Minority: The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America Kyle W. Kusz15. Women, Sport and Globalization: Competing Discourses of Sexuality and Nation Deborah Stevenson 16. Representations of football in baseball literature: The lyric fenway, the prosody of the dodgers, and are you ready for some football? David McGimpsey 17. Sport as Constructed Audience: A Case Study of ESPN's The Extreme Games Robert E. Rinehart 18. Convergence: Sport on the Information Superhighway Brian Stoddart 19. Internet Coverage of University Softball and Baseball Websites: The Inequity Continues Michael Sagas, George B. Cunningham, Brian J. Wigley and Frank B. Ashley Further reading INDEX

Volume

: hbk ISBN 9780335211517

Description

This is a carefully selected anthology of important and contemporary work dedicated to understanding the relationships between sport, culture and the media. It is both a stand-alone work and a useful accompaniment to the editor's highly praised book 'Sport, Culture and the Media: The Unruly Trinity'.The book covers both how media sport is produced and the ways in which it can be interpreted. It is divided into two related sections: 'Media Sport Construction: History, Labour, Culture and Economics' addresses such important topics as globalization, media convergence, the corporate contest for broadcast rights, the making of sports pages and broadcasts, and the staging of mega-media sports events like the Olympic Games.'Media Sport Deconstruction: Readings, Forms, Ideologies and Futures' is concerned with issues including nationalism, gender, sexuality, ethnicity and race in sports television, the press, fiction and new media. Readers will, therefore, gain a comprehensive grasp of the cultural significance of media sport.

Table of Contents

1. Rowe, David: 'Introduction: Mapping the Media Sports Cultural Complex'PART I: Media Sport Construction: History, Labour, Culture and Economics * Editor's Overview 2. Goldlust, John: 'Sport as Entertainment: The role of Mass Communications' 3. Chandler, Joan: 'The TV and Sports Industries' 4. Wenner, Lawrence A: 'The Dream Team, Communicative Dirt and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials' 5. Miller, Toby, Lawrence, Geoffrey, McKay, Jim and Rowe, David: 'Sports Media sans Frontieres' 6. Andrews, David L: 'Speaking the Universal Language of Entertainment: News Corporation, Culture and the Global Sport Media Economy' 7. Lowes, Mark D: 'Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press' 8. Silk, Michael, Slack, Trevor and Amis, John: 'Bread, Butter and Gravy: An Institutional Approach to Televised Sport Producion' 9. Roche, Maurice: 'Mega-Events and Media Culture: Sport and the Olympics' PART II: Media Sport Deconstruction: Readings, Forms, Ideologies and Futures 10. de Moragas Spa, Miguel, Rivenburgh, Nancy K and Larson James F: 'Local Visions of the Global: Some Perspectives from Around the World' 11. Armstrong, Ketra L: 'Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism' 12. Messner, Michael A, Dunbar, Michele and Hunt, Darnell: 'The Televised Sports Manhood Formula 13. Davis, Laurel A: 'The Basic Content: Ideally Beautiful and Sexy Women for Men' 14. Kusz, Kyle W: 'I Want to be The Minority: The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America' 15. Stevenson, Deborah: 'Women, Sport and Globalization: Competing Discourses of Sexuality and Nation' 16. McGimpsey, David: 'Everybody Can Play (Except You): Baseball Fiction and Difference' 17. Rinehart, Robert E: 'Sport as Constructed Audience: A Case Study of ESPN's The eXtreme Games' 18. Stoddart, Brian: 'Convergence: Sport on the Information Superhighway' 19. Sagas, Michael, Cunningham, George B, Wigley, Brian J and Ashley, Frank B: 'Internet Coverage of University Softball and Baseball Websites: The Inequity Continues'

by "Nielsen BookData"

• NCID: BA65780576
• ISBN:
  • 0335211518
  • 033521150X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Berkshire
• Pages/Volumes: xviii, 363 p.
• Size: 23 cm
• Classification:
  • DC21 : 306.483
• Subject Headings:
  • LCSH : Mass media and sports
  • LCSH : Sports -- Social aspects
• Parent Bibliography ID:
  • BA41964880