Inside the tornado : marketing strategies from Silicon Valley's cutting edge

著者

• Moore, Geoffrey A.

書誌事項

Inside the tornado : marketing strategies from Silicon Valley's cutting edge

Geoffrey A. Moore

（A HarperBusiness book）

HarperPerennial, 1999

• : pbk

注記

Includes index

"First HaperPerennial edition published 1999" --T.p. verso

内容説明・目次

内容説明

The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, "Inside the Tornado" is a must-read for anyone in the high-tech business.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA65827680
• ISBN:
  • 0887308244
• LCCN: 95023075
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxii, 244 p.
• 大きさ: 21 cm
• 分類:
  • LCC : HC79.H53
  • DC20 : 620/.0068/8
• 件名:
  • LCSH : High technology industries -- Marketing
• 親書誌ID:
  • BA65827352