Who says elephants can't dance? : leading a great enterprise through dramatic change
著者
書誌事項
Who says elephants can't dance? : leading a great enterprise through dramatic change
HarperBusiness, 2003, c2002
- : pbk
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注記
Includes index
内容説明・目次
内容説明
Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.
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