Essentials of business research methods
著者
書誌事項
Essentials of business research methods
Wiley, c2003
Wiley international ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information - gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.
目次
Preface. About the Authors. PART 1: INTRODUCTION. Chapter 1. Business Research for the 21st Century. PART 2: BEGINNING THE RESEARCH PROCESS. Chapter 2. Fundamentals of Research Design. Chapter 3. Creative Decision Making and Research. Chapter 4. Ethics in Business Research. PART 3: DATA COLLECTION, MANAGEMENT, AND SAMPLING. Chapter 5. Data Collection Approaches. Chapter 6. Measurement and Scaling. Chapter 7. Questionnaire Design. Chapter 8. Sampling Approaches and Considerations. PART 4: DATA ANALYSIS AND PRESENTATION. Chapter 9. Understanding and Presenting Data. Chapter 10. Basic Data Analysis Methods. Chapter 11. Correlation and Regression. Chapter 12. Reporting and Presenting Research. PART 5: ADVANCED TOPICS IN BUSINESS RESEARCH. Chapter 13. Other Multivariate Techniques. Chapter 14. Advanced Analysis and Presentation Approaches. Glossary. Index.
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