Advertising media A to Z : the definitive resource for media planning, buying, and research

Author(s)

• Surmanek, Jim

Bibliographic Information

Advertising media A to Z : the definitive resource for media planning, buying, and research

Jim Surmanek

McGraw-Hill, c2004

• : pbk

• NCID: BA65846302
• ISBN:
  • 0071422145
• LCCN: 2003003684
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 337 p.
• Size: 23 cm
• Classification:
  • LCC : HF5826.5
  • DC21 : 659.1/03
• Subject Headings:
  • LCSH : Advertising media planning -- Dictionaries