Management mistakes and successes
著者
書誌事項
Management mistakes and successes
J. Wiley, c2003
7th ed
- : [international ed.]
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
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  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
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注記
"25th anniversary edition"--Cover
Includes bibliographical references
内容説明・目次
- 巻冊次
-
ISBN 9780471203681
内容説明
This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making. Covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.
目次
- 1. Introduction. Part I: Perils of Merger Mania. 2. DaimlerChrysler--Merger of Equals?
- 3. Snapple: A Story of Acquisition. 4. Maytag: Leaving a Foreign Subsidiary Free as a Bird. Part II: Change and Crisis Management. 5. Scott Paper, Sunbeam, and Al Dunlap. 6. Herman Miller--Change Management for a Role Model. 7. Perrier: Poor Handling of Adversity. 8. The Classic Masterpiece in Crisis Management: Johnson & Johnson's Tylenol Scare. Part III: Great Comebacks. 9. Continental Airlines: From the Ashes. 10. Harley Davidson: At Last. 11. IBM: A Recovered Giant. Part IV: Planning Blunders and Successes. 12. Euro Disney: Bungling a Successful Format. 13. Coca--Cola's Classic Planning Miscalculation. 14. Vanguard: Success in Taking the Road Less Traveled. Part V: Leadership and Strategy Execution. 15. When Will They Ever Learn?--High--Tech Excesses Reminiscent of S&Ls Barely a Decade Earlier
- 16. Boeing Can't Handle Success. 17. Southwest Airlines Finds Success with a Strategic Niche That Seems Unassailable. Part VI: Control Weaknesses and Strengths
- 18. United Way: Where Were the Controls?
- 19. Met Life: Deceptive Sales Tactics--Condoned or Poorly Controlled?
- 20. McDonald's: The Paragon of Controls, But They Slipped as Other Strengths Emerged. Part VII: Entrepreneurial Adventures
- 21. Office Max: Grasping the Ring. 22. Boston Beer: Leading the Microbrewers. Part VIII: Lapses in Ethical and Social Responsibility. 23. ADM: Price Fixing, Political Cronyism, and a Whistleblower. 24. The Great Firestone/Ford Tire Disaster. Part IX: Conclusions. 25. What Can Be Learned?
- 巻冊次
-
: [international ed.] ISBN 9780471452614
内容説明
This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision--making. Covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.
目次
- 1. Introduction
- Part I: Perils of Merger Mania
- 2. DaimlerChrysler-Merger of Equals?
- 3. Snapple: A Story of Acquisition
- 4. Maytag: Leaving a Foreign Subsidiary Free as a Bird
- Part II: Change and Crisis Management
- 5. Scott Paper, Sunbeam, and Al Dunlap
- 6. Herman Miller-Change Management for a Role Model
- 7. Perrier: Poor Handling of Adversity
- 8. The Classic Masterpiece in Crisis Management: Johnson & Johnson's Tylenol Scare
- Part III: Great Comebacks
- 9. Continental Airlines: From the Ashes
- 10. Harley Davidson: At Last
- 11. IBM: A Recovered Giant
- Part IV: Planning Blunders and Successes
- 12. Euro Disney: Bungling a Successful Format
- 13. Coca-Cola's Classic Planning Miscalculation
- 14. Vanguard: Success in Taking the Road Less Traveled
- Part V: Leadership and Strategy Execution
- 15. When Will They Ever Learn?-High-Tech Excesses Reminiscent of S&Ls Barely a Decade Earlier
- 16. Boeing Can't Handle Success
- 17. Southwest Airlines Finds Success with a Strategic Niche That Seems Unassailable
- Part VI: Control Weaknesses and Strengths
- 18. United Way: Where Were the Controls?
- 19. Met Life: Deceptive Sales Tactics-Condoned or Poorly Controlled?
- 20. McDonald's: The Paragon of Controls, But They Slipped as Other Strengths Emerged
- Part VII: Entrepreneurial Adventures
- 21. Office Max: Grasping the Ring
- 22. Boston Beer: Leading the Microbrewers
- Part VIII: Lapses in Ethical and Social Responsibility
- 23. ADM: Price Fixing, Political Cronyism, and a Whistleblower
- 24. The Great Firestone/Ford Tire Disaster
- Part IX: Conclusions
- 25. What Can Be Learned?
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