Management mistakes and successes
Author(s)
Bibliographic Information
Management mistakes and successes
J. Wiley, c2003
7th ed
- : [international ed.]
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Note
"25th anniversary edition"--Cover
Includes bibliographical references
Description and Table of Contents
- Volume
-
ISBN 9780471203681
Description
This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making. Covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.
Table of Contents
- 1. Introduction. Part I: Perils of Merger Mania. 2. DaimlerChrysler--Merger of Equals?
- 3. Snapple: A Story of Acquisition. 4. Maytag: Leaving a Foreign Subsidiary Free as a Bird. Part II: Change and Crisis Management. 5. Scott Paper, Sunbeam, and Al Dunlap. 6. Herman Miller--Change Management for a Role Model. 7. Perrier: Poor Handling of Adversity. 8. The Classic Masterpiece in Crisis Management: Johnson & Johnson's Tylenol Scare. Part III: Great Comebacks. 9. Continental Airlines: From the Ashes. 10. Harley Davidson: At Last. 11. IBM: A Recovered Giant. Part IV: Planning Blunders and Successes. 12. Euro Disney: Bungling a Successful Format. 13. Coca--Cola's Classic Planning Miscalculation. 14. Vanguard: Success in Taking the Road Less Traveled. Part V: Leadership and Strategy Execution. 15. When Will They Ever Learn?--High--Tech Excesses Reminiscent of S&Ls Barely a Decade Earlier
- 16. Boeing Can't Handle Success. 17. Southwest Airlines Finds Success with a Strategic Niche That Seems Unassailable. Part VI: Control Weaknesses and Strengths
- 18. United Way: Where Were the Controls?
- 19. Met Life: Deceptive Sales Tactics--Condoned or Poorly Controlled?
- 20. McDonald's: The Paragon of Controls, But They Slipped as Other Strengths Emerged. Part VII: Entrepreneurial Adventures
- 21. Office Max: Grasping the Ring. 22. Boston Beer: Leading the Microbrewers. Part VIII: Lapses in Ethical and Social Responsibility. 23. ADM: Price Fixing, Political Cronyism, and a Whistleblower. 24. The Great Firestone/Ford Tire Disaster. Part IX: Conclusions. 25. What Can Be Learned?
- Volume
-
: [international ed.] ISBN 9780471452614
Description
This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision--making. Covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.
Table of Contents
- 1. Introduction
- Part I: Perils of Merger Mania
- 2. DaimlerChrysler-Merger of Equals?
- 3. Snapple: A Story of Acquisition
- 4. Maytag: Leaving a Foreign Subsidiary Free as a Bird
- Part II: Change and Crisis Management
- 5. Scott Paper, Sunbeam, and Al Dunlap
- 6. Herman Miller-Change Management for a Role Model
- 7. Perrier: Poor Handling of Adversity
- 8. The Classic Masterpiece in Crisis Management: Johnson & Johnson's Tylenol Scare
- Part III: Great Comebacks
- 9. Continental Airlines: From the Ashes
- 10. Harley Davidson: At Last
- 11. IBM: A Recovered Giant
- Part IV: Planning Blunders and Successes
- 12. Euro Disney: Bungling a Successful Format
- 13. Coca-Cola's Classic Planning Miscalculation
- 14. Vanguard: Success in Taking the Road Less Traveled
- Part V: Leadership and Strategy Execution
- 15. When Will They Ever Learn?-High-Tech Excesses Reminiscent of S&Ls Barely a Decade Earlier
- 16. Boeing Can't Handle Success
- 17. Southwest Airlines Finds Success with a Strategic Niche That Seems Unassailable
- Part VI: Control Weaknesses and Strengths
- 18. United Way: Where Were the Controls?
- 19. Met Life: Deceptive Sales Tactics-Condoned or Poorly Controlled?
- 20. McDonald's: The Paragon of Controls, But They Slipped as Other Strengths Emerged
- Part VII: Entrepreneurial Adventures
- 21. Office Max: Grasping the Ring
- 22. Boston Beer: Leading the Microbrewers
- Part VIII: Lapses in Ethical and Social Responsibility
- 23. ADM: Price Fixing, Political Cronyism, and a Whistleblower
- 24. The Great Firestone/Ford Tire Disaster
- Part IX: Conclusions
- 25. What Can Be Learned?
by "Nielsen BookData"