European marketing data and statistics
Author(s)
Bibliographic Information
European marketing data and statistics
（Marketing handbooks）
Euromonitor International Plc, c2003
39th ed., 2004
- Other Title
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European marketing data and statistics 2004
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Note
Includes index
Description and Table of Contents
Description
This highly acclaimed book presents hard-to-find demographic, economic and lifestyle data for 44 European countries. The information is a pre-requisite to business planning in any industry and consequently, this book is an essential requirement in every library. Euromonitor contacts many different sources to research this data; they include international organisations such as the IMF and UN, as well as national statistical offices and national trade associations. The value of the book is that research is presented in easy to use tables that allow comparisons between countries. At a glance you can compare similarities and differences in population, home ownership, expenditure trends, crime statistics and much more.
Table of Contents
We research over 1,000 data types: Advertising and Media, Agricultural Resources, Automotives, Banking and Finance, Communications, Consumer Expenditure, Consumer Market Sizes, Consumer Prices and Costs, Cultural Indicators, Economic Indicators, Energy Resources and Output, Environmental Data, External Trade, Health and Living Standards, Household Characteristics, Income and Earnings, Industrial Resources and Output, Labour Force Indicators, Literacy and Education, Population, Retail Distribution, Transport, Travel and Tourism
by "Nielsen BookData"
