International marketing data and statistics
Author(s)
Bibliographic Information
International marketing data and statistics
(Marketing handbooks)
Euromonitor International, c2003
28th ed., 2004
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International marketing data & statistics 2004
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Note
Includes index
Description and Table of Contents
Description
International Marketing Data and Statistics brings together business and marketing statistical data spanning 24 years from 161 non-European countries around the globe, including the USA, Asia-Pacific and Latin America. Euromonitor contacts many different sources to research this data; they include international organisations such as the IMF and UN, as well as national statistical offices and national trade associations. The value of the book is that research is presented in easy to use tables that allow comparisons between countries. At a glance you can compare similarities and differences in population, home ownership, expenditure trends, crime statistics and much more.
Table of Contents
We research over 1,000 data types: Advertising and Media, Agricultural Resources, Automotives, Banking and Finance, Communications, Consumer Expenditure, Consumer Market Sizes, Consumer Prices and Costs, Cultural Indicators, Economic Indicators, Energy Resources and Output, Environmental Data, External Trade, Health and Living Standards, Household Characteristics, Income and Earnings, Industrial Resources and Output, Labour Force Indicators, Literacy and Education, Population, Retail Distribution, Transport, Travel and Tourism
by "Nielsen BookData"