Consumer international

著者

書誌事項

Consumer international

（Marketing handbooks）

Euromonitor PLC, c1995-

  • 1995/96
  • 2003/04
  • 2004/05 : 11th ed
  • 2005/06 : 12th ed
  • 2006/07 : 13th ed
  • 2007/08 : 14th ed
  • 2008/09 : 15th ed
  • 2009/10 : 16th ed

大学図書館所蔵 件 / 全7件

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注記

Description based on 10th ed.(2003/04)

Imprint varies: Euromonitor International

Includes indexes

内容説明・目次

巻冊次

2003/04 ISBN 9781842642863

内容説明

Covering non-European consumer markets, this book allows readers to access market size data for over 330 consumer products ranging from sun care to CD-Players for 25 non-European countries. The data can be compared across countries, products and years (1997-2002). Key lifestyle and socio-economic data help build a clear picture of each country. This book also lists organisations if readers require more information on a consumer industry.

目次

Compare product performance across 25 non-European countries * Over 330 consumer products expertly researched * Socio-economic parameters provide a framework for understanding consumer data * Key information sources provided * Six years of data so you can analyse historical trends * Develop successful strategies based on authoritative consumer data
巻冊次

2004/05 : 11th ed ISBN 9781842643440

内容説明

The essential resource for understanding international consumer markets Consumer International is the must-have reference tool for anyone doing international marketing. This updated edition provides you with valuable insight into 24 non-European consumer markets, with volume and value market size data for hundreds of consumer products, such as clothing and footwear, OTC healthcare, cosmetics and toiletries, disposable paper products, consumer electronics. Presented in fully comparable form, this volume allows you to analyse market data and trends across countries, products and over six years (1998-2003). To add further value to the data and put market data in context, Consumer International provides you with key socio-economic and lifestyle statistics for all countries covered.
巻冊次

2005/06 : 12th ed ISBN 9781842643716

内容説明

< P>This regularly updated compendium provides detailed statistical profiles of 25 major non-European markets. These range from major world economies such as the USA and Japan, to less-developed but fast-growing countries in Latin America and the Pacific Rim. < P>Product data is presented in 16 sections, commencing with an overview of basic parameters and then covering the major consumer goods categories, including food, drinks, tobacco, housewares and more.
巻冊次

2006/07 : 13th ed ISBN 9781842643983

内容説明

"Consumer International" is a valuable reference tool for gaining an overview of 27 non-European consumer markets. It provides volume and value markets size data for hundreds of consumer products, such as clothing and footwear, over-the-counter healthcare and consumer electronics. Presented in fully comparable statistical tables, this book allows you to analyse market data and trends across countries, products and over a six year period (2000-2005).
巻冊次

2007/08 : 14th ed ISBN 9781842644355

内容説明

For a complete understanding of modern market trends in this emerging region, this is the book to consult. It provides hard to find volume and value market size data for 330 consumer products (2000-2006) along with an overview of key socio-economic parameters. All data is standardised to allow quick cross country comparisons.
巻冊次

2008/09 : 15th ed ISBN 9781842644744

内容説明

"Consumer International" is a valuable reference tool for gaining an overview of 27 non-European consumer markets. It provides volume and value market size data for hundreds of consumer products, such as clothing and footwear, over-the-counter healthcare and consumer electronics. Presented in fully comparable statistical tables, this book allows you to analyse market data and trends across countries, products and over a six year time period (2002-2007).
巻冊次

2009/10 : 16th ed ISBN 9781842645000

内容説明

"Consumer International 2009/2010" is a valuable reference tool for gaining an overview of 27 non-European consumer markets. It provides volume and value market size data for hundreds of consumer products, such as clothing and footwear, over-the-counter healthcare and consumer electronics. Presented in fully comparable statistical tables, the data allows you to analyse market trends over a six year time period (2003-2008) and spot new opportunities. At a glance you can identify markets the largest markets for consumer products, the fastest growing markets, those that are static and those in decline. Both volume and value data is researched, with value data presented in local currency and US$. This title includes: access thousands of market size statistics via a source you can trust; clear presentation of information allows trends to be tracked quickly; compare data across countries and years (27 countries, 2003-2008); view volume and value data, percent change and per capita figures; and, place consumer trends in context with important country specific data.

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